Sr. Lifecycle Marketing Manager, CC Mobile
San Jose
hace 4 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers.

Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative marketing manager to accelerate growth of Adobe Creative Cloud mobile applications through email, in-product surfaces, and push notifications.

In this highly visible role, you will create and execute lifecycle strategies designed to acquire and engage mobile users for long term business growth.

In addition, you will collaborate on broader cross-functional initiatives with Product Growth, Product Marketing, Go-to-Market and teams.

What you'll Do

  • Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
  • Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business
  • Develop a framework that prioritizes mobile user lifecycle initiatives based on business impact and scalability
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact,
  • Lead email, in-product and push strategies, as well as executional details including calendaring, measurement and experimentation roadmap.
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization
  • What you need to succeed

  • Intermediate to advanced personalization and email marketing experience, with the ability to learn new technologies, products, or systems quickly
  • Advanced analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting deadlines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
  • Experience

  • 7+ year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model. Experience in marketing mobile apps is a plus
  • Extensive experience in email, in-product and / or push notifications (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
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