You will work within the Marketing and Sales' Practice Analytics team, helping solve analytically complex client problems in the marketing domain, applying and administering analytical / modeling tools and techniques and drawing managerial insights through statistical techniques and predictive modeling.
In this role, you will apply and administer analytical / modeling tools to draw managerial insights through statistical techniques and predictive modeling.
You will perform statistical analyses in client engagements to support marketing efforts, such as customer segmentation, brand equity analyses.
You will also support simple data analysis requests pertaining to McKinsey's proprietary consumer insights databases.
As an analytics analyst, you will support the development and maintenance of proprietary McKinsey marketing techniques and other knowledge development projects.