Sr. Manager, Consumer Marketing
San José, San José Province, CR
hace 4 días

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive.

Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second.

The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere.

As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace.

We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together , let's transform the way the world pays.

Job Description and Responsibilities

Everyone at Visa works with one goal in mind making sure that Visa is the best way to pay and be paid, for everyone everywhere.

This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do : Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks.

Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.

We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders.

We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy.

Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world.

Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.

The marketing function has overall responsibility to drive Visa transactions. Also leads the communications strategy, planning and implementation of all global, regional and local 3-D marketing programs in support of marketing strategies and objectives in all brand, product, client and innovation platforms.

On the Marketing Team our ambition is to have an impact in the way marketing is being done both physically and digitally.

Do you have a track record of getting the best out of customers, agencies and teams? If you do, join our team and find out how Visa is everywhere you want to be.

Job Description :

This is a Senior Marketing manager role responsible for marketing strategies, plans and communications to drive multiple stakeholder brand preference in the Caribbean and Central America.


  • Oversee and lead all aspects of marketing plans, including all marketing communications, promotions, events, sponsorships / partnerships, digital marketing, for the Caribbean and Central America geography.
  • Define the product / service positioning and messaging strategy in multiple-market marketing plans to ensure consistent application across all components of the marketing mix and across markets and geographies.
  • Identify actionable consumer insights and opportunities via research programs, data analyses, and consumer trends.
  • Identify marketing opportunities with multiple audiences and Clients to develop co-marketing strategies and programs to drive increased Visa business
  • Participate in sales pitch presentations and develop marketing plans to support new business deals.
  • Build and enhance partnerships across the organization including Sales, Product, Merchant Solutions, Finance, and Legal to ensure effective implementation of marketing strategies and plans.
  • Reimagine the use of Visa’s key sponsorship assets, Concerts, Events, FIFA, NFL and the Olympic Games.
  • Define the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital, and mobile channels
  • Qualifications

    Skills, Knowledge, and Experience

  • Demonstrated track record on marketing communications including production management, advanced media strategies and placements, and experiential / content marketing
  • Demonstrated track record of developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand results.
  • Experience managing and motivating external advertising, promotional, and marketing communications agency partners.
  • Written and verbal communication skills and able to present with impact in both English and Spanish.
  • Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue, and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.
  • Demonstrated teamwork and relationship-building skills.
  • Advanced planning, organizational, and problem solving skills.
  • Exceptional project management with proven ability to drive alignment in cross cross-functional and geography teams.
  • 10+ years of brand, marketing communications, and trade marketing experience, preferably in a multi-national company and with international brands
  • Experience working with the Caribbean and Central America markets is required.
  • Additional Information

    Physical Requirements

  • This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.
  • Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

    Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law

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