International Marketing Specialist
Location : San José
Categories : Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time
Under general supervision of the Associate Dean, College of Professional and Global Education, and receiving work lead direction from the Associate Director of Marketing and Communications, the International Marketing Specialist focuses on international marketing, and positioning CPGE to meet strategic and long term-objectives related to international student recruitment, international partnerships, international student services, global experiences and other assigned programs and services.
The incumbent recommends marketing and communication strategies for his / her / their international portfolio, executes on the strategies, assesses outcomes, and reports outcomes.
The Marketing and Communications unit in the College of Professional and Global Education (CPGE) works with CPGE leadership, program administrators (managers and directors), and other clients / stakeholders to develop marketing campaigns and communication plans that support the CPGE brand, products (e.
g., program offerings), and services.
Oversee creation and distribution of international marketing materials, videos, advertisements, and promotional materials
Ensure brand messages are consistent
Implement Customer Relationship Management (CRM) marketing for international enrollments in all CPGE programs including development and maintenance of communication plans and marketing campaigns
Collaborate with CPGE program managers and SJSU faculty to determine and recommend optimal mix of various marketing strategies for application, matriculation, Special Session, and online course enrollment
Coordinate with faculty and campus departments / units to promote international programs within campus (digital and on-site)
Provide messages, materials and links to international vendors, agents and proxies involved in recruiting international students
Organize and implement webinars and events to promote SJSU to international students
Develop and manage outreach activities to SJSU international students and alumni
Lead marketing strategies and projects related to international recruitment, partnerships, and programs
Provide marketing training and support to designated staff and student assistants
Write and update marketing plans for key international markets and programs on annual basis
Determine budget allocations and review financial reports to reach budgetary targets
Analyze market research and trends from industry and other sources
Manage annual surveys of key student groups
Knowledge, Skills & Abilities
Excellent written and oral communication skills
Strong organizational, problem-solving, fine attention to detail, and analytical skills
Knowledge in researching social media and other marketing strategies related to web sites
Excellent customer service and public relations skills
Planning and detail-oriented project management skills knowledge of budgeting and purchasing processes
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations
May include evening and weekend work, domestic, and international travel
A bachelor's degree and / or equivalent training
Four years of administrative work experience involving study, analysis, and / or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
Master’s degree in Business Administration, marketing, communications, or relevant degree
At least two years of marketing to international students for a large public university
Excellent written communication skills (based on application material)
At least four years of professional marketing experience including social media and customer relationship management coordination
Experience writing for web, communication plans, advertisements, and collateral
Experience working with Salesforce, Microsoft Office Suite, Adobe Suite, and website applications
Classification : Administrative Analyst / Specialist, Exempt II
Anticipated Hiring Range : $6,180 / month - $6,592 / month
CSU Salary Range : $4,693 / month - $8,489 / month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .