ROLE PURPOSE :
Own brand strategy & implementation of marketing programs for Targeted Brands in CAC for Hospital Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
Implement Category transformation and drive omnichanel strategy and execution in an account base business model (with focus on Intensive Care) along with supporting awareness campaigns for pathologies / Pathogens / AMR
SPAN OF CONTROL :
Has strong relationships with all relevant internal stakeholders in country (e.g. sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.
g. RTAL, BIL, Global Customer and digital marketers)
Reports to Hospital & Rare Disease Category Lead in Country
KEY ACCOUNTABILITIES :
Oversee sales and forecasting, provide country input into Category estimates
Portfolio P&L management
Tailor brand and execute brand strategies to local market needs, and define local priorities for key internal medicine
Collaborate with global marketing to execute global project locally.
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Allocate and execute in country brand budget
Cross-functional brand leadership across field force, account management, medical, legal, regulatory, etc.
Train field force on product positioning and prioritization
Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
Leadership of cross functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility
Collaborate with customer facing team to ensure implementation of agreed brand strategy
Thorough understanding of the local customer market to ensure that customer insights and market issues are well understood and inform the overall brand plan
Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
REQUIRED SKILL SET
Action oriented to drive plan implementation
Comprehensive business acumen & marketing experience
Thorough understanding of revenue drivers for the portfolio
Cross-functional leadership and collaboration at local, regional and global level
Strong communication and influencing skills
Leads change : ability to adapt to new modes of operating
Willingness to take appropriate calculated risks
Seizes accountability and holds people accountable
Grows-others, builds effective teams
Commits to One Pfizer
Strategic and Operational Business / Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills, collaboration & negotiation
8 -10 years of pharmaceutical experience includes sales and marketing
Master degree or MBA desired
Work Location Assignment : Flexible