Country Brand Lead Hospitals
Pfizer
Escazu, Costa Rica
hace 5 días

ROLE PURPOSE :

Own brand strategy & implementation of marketing programs for Targeted Brands in CAC for Hospital Category. Define and drive country brand strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.

Implement Category transformation and drive omnichanel strategy and execution in an account base business model (with focus on Intensive Care) along with supporting awareness campaigns for pathologies / Pathogens / AMR

SPAN OF CONTROL :

Has strong relationships with all relevant internal stakeholders in country (e.g. sales, digital, marketing, medical, access, finance, compliance, legal) and above country (e.

g. RTAL, BIL, Global Customer and digital marketers)

Reports to Hospital & Rare Disease Category Lead in Country

KEY ACCOUNTABILITIES :

  • Oversee sales and forecasting, provide country input into Category estimates
  • Portfolio P&L management
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for key internal medicine
  • Collaborate with global marketing to execute global project locally.
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Allocate and execute in country brand budget
  • Cross-functional brand leadership across field force, account management, medical, legal, regulatory, etc.
  • Train field force on product positioning and prioritization
  • Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
  • Execution of portfolio strategy in country - lead implementation of key Global brand programs and development of local activity as needed.
  • Leadership of cross functional team, this will involve leadership of others that need to collaborate in the various activities to achieve success and will involve coordinating and directing their activities.
  • Accountability for reaching local brand revenue target and developing regular forecast updates to aid financial planning.
  • Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility
  • Collaborate with customer facing team to ensure implementation of agreed brand strategy
  • Thorough understanding of the local customer market to ensure that customer insights and market issues are well understood and inform the overall brand plan
  • Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
  • REQUIRED SKILL SET

  • Action oriented to drive plan implementation
  • Comprehensive business acumen & marketing experience
  • Thorough understanding of revenue drivers for the portfolio
  • Cross-functional leadership and collaboration at local, regional and global level
  • Strong communication and influencing skills
  • Leads change : ability to adapt to new modes of operating
  • Innovation leadership
  • Willingness to take appropriate calculated risks
  • Seizes accountability and holds people accountable
  • Grows-others, builds effective teams
  • Self-awareness
  • Commits to One Pfizer
  • Strategic and Operational Business / Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills, collaboration & negotiation
  • EDUCATION

  • 8 -10 years of pharmaceutical experience includes sales and marketing
  • Master degree or MBA desired
  • Work Location Assignment : Flexible

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