Campaign Operator Senior Analyst
accenture
San Jose, Costa Rica
hace 4 días
  • Job description
  • The Marketing Services Campaign Operator will support the Campaign Technology Lead in designing, building, and testing campaigns in the client s marketing automation tool.

    The Campaign Operator will leverage the Campaign Technical Lead for expertise related to the tool and across campaign operations.

    The Campaign Operator will be responsible for peer reviews and testing campaigns built by other team members.

  • Basic qualifications
  • Needs 2-3 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client.

    Bachelor s Degree required Technical background with experience in one or more marketing automation tools e.g. Salesforce Marketing Cloud Exact Target, Adobe Campaign, IBM Unica, Siebel Marketing, Oracle CRM Marketing, SAP CRM Marketing, Eloqua, and or Marketo.

    Understanding of leading practices in email marketing.Basic Data Base creation and maintenance HTML 4.0 and CSS for Emails Responsive Email Development knowledge about A B testing implementation for campaign deployment.

    Most popular email clients scope content troubleshooting.Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes.

    Understanding of marketing strategy with specific expertise in targeting, segmentation, test control design, and campaign analytics.

    Understanding of marketing operations, processes, business requirements. Comfortable operating in a fast paced, deadline driven environment with rapidly changing priorities and a high volume of projects.

    Strong written and verbal communication skills.Knowledge in one or more of the following Salesforce Marketing Cloud Exact Target, Adobe Campaign, IBM Unica, Siebel Marketing, Oracle CRM Marketing, SAP CRM Marketing, Eloqua, and or Marketo.

    Experience and knowledge about campaign workflows and process.Responsive email development, dynamic content creation and template update.

    Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services.

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