Position Description :
The Okta Identity Cloud powers customer identity and access management solutions on which modern, personalized customer experiences can be built and brought to market quickly, while balancing the need for future-
proofed identity, security, and scalability requirements. Our approach is rooted in an identity leadership that enterprises trust and agility that developer love.
It is why world class organizations like Adobe, Pitney Bowes, and Dignity Health rely on Okta for their customer experiences.
We are looking for someone who can take this solution to the next level of commercial success for Okta. This role will be focus on vertical-
specific messages and go-to-marketing initiatives that include enabling the field, solving for new pricing scenarios, collaborating with business development on partnerships and partnering with corporate marketing to target the right buyers and influencers.
Job Duties and Responsibilities :
Develop and implement use case and industry-specific messaging and positioning for API Products and Customer Identity solutions;
working with all relevant functions to execute. Champion product positioning, strategic technology and channel partner engagement, developer engagement, validate market messaging, and evangelize your product offerings both internally and externally.
Develop and maintain an in-depth understanding of the Customer Identity market space, products and service offerings, including overall value proposition, features, functionality, competitive landscape and the verticals and use cases where they are relevant
Help drive out-of-the box grassroots developer engagement including events, marketing and technical conference initiatives as well as account-
based marketing initiatives. Analyze and report on success and effectiveness of marketing efforts and developer outreach
Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training and technical content, as well as delivering competitive intelligence to the field and marketing organizations.
Deliver key messages that enable our marketing execution team and PR agencies to execute relevant digital and event-based campaigns and programs.
Collaborate on plans and build support content for state of the art digital and field-based demand generation programs that result in pipeline for the sales organization.
Provide in deal support to sales team for Customer Identity-related deals
Minimum Knowledge, Skills, and Abilities :
2+ years of product management, solutions marketing or product marketing experience for an enterprise-focused software, SaaS, or web services company.
Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
Proven track record of creating industry and / or solutions-specific messaging and content
Strong research and analytical skills
Strong written and verbal communication and presentation skills
Passion for measurement, metrics and continuous improvement across the organization.
Project management skills, can manage multiple priorities in a dynamic environment
A degree in Computer Science, Engineering or a related field. MBA a plus.
Deep product and / or technical knowledge of APIs, developers, and / or customer identity
Knowledge in identity or access management
Okta is an equal opportunity employer