Function : Marketing & Sales
Level : Experienced Professional
Job Type : Permanent
Contractual Legal Entity : BATCA Costa Rica SA (CR10)
We are BAT. A global leader with more than 200 brands in over 200 markets. And we bring together the world’s brightest and best minds.
That’s why we value uniqueness. If you're driven, passionate and ambitious, as a Key Account Executive (Trade Marketing Representative) you will achieve your potential, through core processes that cause an impact in the company.
Key deliverables :
Promote volume in key outlets by supervising and controlling over selling by the DR or Third Party Distributor (TPD) by setting volume targets and evaluating actual sales.
Increase total market and ASU30 share by implementing own activities and coordinating / supervising selling out activities in cases where External Agencies are used.
Implement trade activities in the allocated stores to achieve objectives at customer and consumer levels specified in cycle planning, that positively affect the consumer disposition funnel.
Negotiate with outlets that allow for the maximization of POP communication in terms of merchandising, aligned to the established strategy by Marketing Communications Team.
Ensure that objectives in terms of availability, volume, margin, OOS and product freshness are satisfactorily achieved in all outlets to satisfy customer and consumer needs.
Constantly monitor brands performance in the outlets (BAT and competition) to provide relevant information for decision making.
Update all required customer outlet information on a continuous basis.
100% compliance with visits matrix to keep it updated and to use it as a tool through Channel One.
University graduate : Business Administration, Industrial Engineering, or similar careers.
Drivers license up to date.
Preferably 1-3 years of experience in similar positions.
English Level : Intermediate-Advanced.
Previous experience managing organized chain retailers (Walmart, Mega Super, Gessa, Auto Mercado, AMPM, MUSI, etc)
Microsoft Office knowledge.
Skills : Communication
Listening ability and provide good customer service.
Data Base Analysis (statistics, trends, share of market, category management)
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.
Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
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