The Customer Marketing organization in CCA spans Shopper Marketing, Category Development and Commercial Planning and Activation, to deliver :
World-class shopper understanding and insights
Compelling category strategies
Support for outstanding customer collaboration
Value creating Category development
Effective shopper marketing to support conversion at POP
Customer-focused planning, activation and execution
The Category Management for CCA works with Diageo Sales, Diageo Customer Marketing and our Key Accounts to identify the channel and category opportunities to guarantee outstanding physical availability and disproportionate sell out growth.
She / He will influence accounts to drive successful implementation of Category Management agenda. The incumbent will also work closely with Shopper Marketing and Shopper Planning to uncover and leverage new growth opportunities.
Top 3-5 Accountabilities :
Supports CP&A Manager in planning and executing the commercial / activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers / channel and that all deliverables are OTIF.
Supports CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-
defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale )
Tracks A&P and trade spend highlighting its evolution to CP&A Manager and is responsible for preparing activities Pre and Post M&E
Coordinates special packs and creates / executes in-store / outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines;
Owns and ensures the Commercial Standards Outlet Execution and Customer Planning implementation.
Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
Performs other related duties as assigned.
Ensure the accomplishment of time table and deliverables from 3rd party supplier in all category development projects.
Drive, along with involved areas (sales, commercial) the development of category management projects and CATMAN implementations for Key Accounts / Retailers
Lead through a 3rd Party Supplier the :
Delivering of a differentiated range, assortment and layout recommendations
Implementation of range and assortment strategies in assigned accounts
Creation and update of Scorecard for assigned accounts to measure performance success
Conduction of category reviews in assigned accounts; make recommendations on appropriate range, layout and adjacencies
Conduct a monthly review and presentation of category results with Retailer / Assigned Accounts
Develop Annual Category Plan for assigned accounts as well as new reports and scorecards to better understand category performance in those accounts
Qualifications and Experience Required :
Bachelor’s Degree required in Business or related field.
English and Spanish required.
Minimum 2 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor based businesses.
Understanding about how the total sales organization operates and how to drive its effectiveness.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Ability to work around and within a variety of different market conditions and demographic factors.
Strong analytical, presentation and project management skills.
Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
Excellent knowledge of Microsoft PowerPoint and Excel.