The Web and Data Base Operations Specialist role is responsible for coding and preparing digital projects, from layout to function and according to specifications, leading the execution of Automation Solution Latin America and other Emerson’s groups digital marketing initiatives and achievement of business objectives through digital marketing campaigns, working on end-
to-end campaign management, lead management, and execution and results analysis and process optimization. This role requires a high degree of collaboration and interaction with multiple international teams by phone and / or email on a daily basis.
Support the Marketing Strategy and Customer Experience in Latin America by our digital properties.
Ensure consistent, timely and accurate delivery of all Latin America digital integrated marketing campaigns, from design to execution to analysis and reporting.
Latin America Database management to ensure data cleanliness, correct formatting and accurate use thru Eloqua.
Assemble and execute digital marketing campaigns using Eloqua (emails and landing pages) based on individual country / region preferences.
Manage digital lead process through day to day monitoring and process optimization
Support webinars execution including process from assets creation to the final event.
Work daily with remotely teams in order to develop, launch and manage all Latin America digital properties.
In charge of permission marketing -internal and external- and all other components for digital marketing campaigns including development of assets, best technical practices, standards, testing, email, registration, delivery and execution.
Technical and operational support with digital initiatives for events and trade shows to offer the best digital customer experience to the audience.
In charge of monthly updating of emerson.com and Educational Services Latin American Homes (Spanish and Portuguese), creation of landing pages, Contact Us updating and any other request about Emerson Web Site.
Obtain and prepare reports including analytics and stats for further analysis (from Webinars, Digital Marketing Campaigns thru Eloqua, Leads generated, emerson.com, among others)
Work closely with the Digital Marketing Team to set, improve and implement SEO on all Emerson Digital Properties.
There is broad latitude for decision making. Complex decisions / analysis are being made.
Adhere to standardized workflow processes that keep projects moving forward consistently.
Bachelor’s degree in Information Systems or Computer Science. Or have proven experience and capabilities to execute the main functions from the job description.
At least 5 years of experience is required.
Knowledge database best practices and how to connect with digital environments. CRM experience is a plus.
Solid working knowledge or ability to quickly become proficient with Eloqua Oracle’s Marketing and Social Automation Platforms
Deep knowledge and expertise on different metrics and analytics tools as Google Analytics, include tags, IBM, etc.
Expertise and demonstrated knowledge on SEO
Demonstrated ability to manage and prioritize multiple projects and deadlines simultaneously.
Experience in planning and delivering digital platforms used across multiple products and organizational units.
Strong written, oral and presentation skills (Spanish and English).
Imagine being surrounded by intelligent, driven, and passionate innovators all working toward the same goal to create groundbreaking solutions that leave our world in a better place than we found it.
Emerson is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets.
Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs.
Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure.
A dynamic environment is what you’ll discover at Emerson, a Fortune 500 company with $14.5 billion in sales and 155 manufacturing locations worldwide.
Together, we’re changing the world, and we have all the resources to help you achieve your professional goals.
Whether you’re an established professional looking for a career change, an undergraduate student exploring options, or recently received your MBA degree, you’ll find a variety of opportunities at Emerson.
Join our team and start your journey today.