The Programmatic Strategist supports clients in achieving their marketing objectives. They are adept at building long term trusted relationships with clients by delivering superior client service and results.
This strategic role encompasses both campaign management and client service and knowledge of each is required. They are also charged with coordinating campaign set up, tag and creative execution, and client campaign goals.
RESPONSIBILITIES Strategic client engagements with clients resulting in recommending, developing analyzing key points on the data results and planning campaigns that deliver on client objectives.
Manage and optimize digital campaigns executed in a programmatic ecosystem Pace and Monitor yield on all Campaigns Provide proactive ongoing and meaningful communication and client updates Be responsible for campaign implementation, management and reporting Provide accurate and complete trafficking instructions to the Ops team to ensure 100 on time campaign implementation and delivery.
Experience 3 years and hands on in Programmatic and full understanding of at least 2 important DSP platforms and reporting functions, such as Sizmek, Mediamath, Centro, DoubleClick Bid Manager and experience with at least one ad server like Sizmek and DoubleClick Manager.
The ability to translate metrics into insights into action
Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including
management, marketing, creative, production, local agencies and outside vendors
Bachelor's degree required; concentration in advertising, marketing, business administration and / or communication preferred
Set up and maintain campaigns in many DSPs like Sizmek, Mediamath, Centro etc and also traffic the campaigns. Effectively troubleshoot and resolve issues, including creative assets and tags.
Manage ad buying within RTB DSP platforms as needed QA and resolve ad assets 3rd party tags, creative specs, etc. to gain approvals in ad platforms Create PMPs as needed or suggested to the client in order to improve the campaigns performance.
Check and report discrepancies with the adsever every month. Providing POVs on programmatic innovations to help evolve the business and media strategy.